New Partnership with Cycling Hero for North American Cyclists

Etape Parma has launched a new collaboration with Cycling Hero, a leading bike tourism tour operator specializing in bringing travelers from the US and Canadian markets to Italy.

Cycling tourism, especially tied to major events, is experiencing tremendous growth. Among these, American travelers to Italy are increasing significantly, seeking more authentic and diverse cycling experiences.

In addition to classic destinations like Tuscany and the Dolomites, they will now have access to tailored packages and services for biking adventures in Emilia-Romagna and the Cinque Terre.

Thanks to this partnership, Etape Parma is introducing North American audiences to a unique, immersive experience: participation in the event combined with the discovery of Italy’s renowned Food Valley by bike.

The May 3-4 event in Parma marks the first milestone in establishing Emilia-Romagna as an international bike destination, attracting an ever-growing audience of cycling enthusiasts.