THE CONFERENCES ON SATURDAY, APRIL 27

Cycling mobility as a lever of attractiveness for cities, territories and businesses
Corale Verdi – Auditorium
(entrance from Parco Ducale and Vicolo Asdente)

Registration: 9.30 am
Start: 10.00 am until 12.30 pm

Moderator: Ilaria Vesentini, il Sole 24 ore

Guests:
Comune di Parma – Sindaco Michele Guerra
Responsabile Marketing Infomobility – Chiara Spaggiari
Comune di Reggio Emilia – Direttore Area Sviluppo territoriale Paolo Gandolfi
Scuola Normale di Pisa – Segretario generale dott. Enrico Periti
Decathlon Italia – Corporate Mobility Manager Matteo Magnoni
Gruppo Len – Responsabile Formazione Mobilità e Sostenibilità Rolando Cervi

The economy travels by bike. What strategies and skills are in place to create economic, social and relational value, of medium and long term, through the boom of cycling and cycling tourism.

Corale Verdi - Auditorium
(entrance from the Ducal Park and Asdente Alley)
From 15.00 to 16.30
Moderator: Ilaria Vesentini, il Sole 24 ore

Guests:
Giammaria Manghi - Head of the political secretariat of the Presidency of the Emilia Romagna Region
Umberto Mancini - Head of International Development Etape by Tour de France - A.S.O.
Emiliano Borgna - ACSI Vice President and National Head of Cycling Sector
Fabrizio Ravasio - Italian Bike Festival
Pietro Cicoria - Director of Operations EKOI